a decent conversation with Grey Roasting Co.

a decent conversation with Grey Roasting Co.

Grey Roasting Co. is a specialty coffee company founded by two-time NZ barista champion Dove Chen. Their freshly roasted beans, sourced from top coffee-growing regions, are expertly brewed for a perfect cup every time. So whether you're a coffee connoisseur or just love a cuppa, Grey Roasting Co. is the perfect spot to pick up a hot brew or a bag of whole beans.

We sat down with Operations Manger, Zoe to chat about developing a loyal local, supporting sustainability through sourcing, and what's on the horizon for Grey Roasting Co. 


First up, can you please tell us a bit about Grey Roasting Co?

Grey Roasting Co. is a specialty coffee company which prides itself on transparency, quality and consistency. Grey was built on a passion for coffee and an eagerness to learn and serve a unique experience, seed to cup. 

What do you think is the most important thing in developing a loyal customer base? 

Our customers are the reason we can keep doing what we love to do, which is source, roast and provide tasty coffee nationwide. They are important to us because ultimately, we wish to serve something that will excite them, and that they will enjoy. We also love to celebrate our milestones with our loyal customers.


We love that you use our packaging, what’s your favourite thing about working with decent?

decent stood out to us due to the businesses values and after receiving plenty of respected recommendations. Once diving deeper, we knew decent was for us. B Corp Certified, next day delivery, and attractive, sustainable packaging - all wins in our eyes.

How else do you support sustainability in your business?

We try our best to source quality materials locally through local suppliers and smaller businesses and minimize our usage wherever possible. Sustainability is important and always holds a space in our mind.



What is one piece of advice that you would give to people who are looking at opening their own business within the hospitality industry?

Be passionate and proud about what you are doing. We love the mindset that your only competition is yourself, and what you did yesterday. 

If you could only choose three notes to base your blends on for the rest of your life, what would they be?

Blueberry, jasmine, and honeysuckle because I appreciate floral, clean taste profiles.


What's one less-known thing to do in Hamilton that you love? 

Personally, I love to get outdoors, Taitua Arboretum is practically a sanctuary of calm.

What are you most excited for in the future of Grey Roasting Co?

We are excited to grow Grey in new and exciting ways, create more, and taste more. Often we only think of the next few months as we have so many ideas and such little time. Only looking back can you see how much has changed, so I am excited to look back, reflect, and build upon.


Anything else you'd like to share with our decent readers?

Grey is a community, a family and a friendship. To celebrate this, we extended a limited edition pinky promise mug to our customers back in February. We are already working away on our next project. Keep your eyes peeled! 



The Tasting Room - 401 Grey Street
Grey St Kitchen - 355 Grey Street


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