It's the decent thing to do...

It's the decent thing to do...

Hi there,

I wanted to reach out with an exciting update that will be happening later this year.

We are becoming decent. Well, we always have been, but from November it'll be in our name too.

When we started ten years ago it felt like a crazy idea to make packaging from plants, right? At that stage, our founder, Tony, was running Innocent Packaging out of his parent's garage in East Auckland and delivering orders himself in his Suzuki Swift.

Fast-forward ten years and we've offset over 296,019 tonnes of co2, become Carbon Zero Certified through Toitū Envirocare, and opened offices in Auckland, Christchurch and London that supply everywhere from Rakiura Stewart Island to Edinburgh Scotland and even New York.

To serve our growing team for the next ten years we need a name that can work everywhere we are, so this November we're switching out the INN and O for a DE to become one 'Decent' global brand.
We'll still be the same team — making products we can unmake and delivering them with great service — and any changes will be minimal, but if applicable your account manager will be in touch over the coming months with any custom design changes that may need updating.
As always, THANK YOU for your support. Myself and the whole team are here to help, so please reach out if you have any questions.

Fraser Hanson

General Manager | 027 774 8011

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